3 Strategies for Generating Leads with Top Performing Content 

Content creation can be great for lead generation and brand growth.  The key to getting the most of our your content is to ensure that your content is:

Keep reading for our top tips on creating high-impact content that connects and converts.

With the vast amount of content being shared on social media platforms daily, it can be difficult to stand out and capture your followers' attention. Creating valuable social media content is essential to establishing a strong online presence and engaging with your audience. It is ultimately one of the most effective ways to build a solid brand following.

You can set yourself apart by creating informative posts, sharing industry-specific tips and tricks, or sharing case studies and success stories. Offer how-to guides and insider tips. Practical content like this helps to solidify your online presence as a useful resource that empowers your audience to solve their problems.

It is important to stay updated on the latest trends and developments in your industry to provide valuable information. This could involve recapping industry news and blogs or sharing insights from conferences and events.

A source of new information is ranked high by users and contributes to the growth of your social media platforms. You can do a weekly round-up of news in your industry.

Social media platforms that use verifiable data are deemed more trustworthy, so positioning your brand with the help of research can offer numerous benefits. Data and research can add credibility and value to your content. Consider sharing statistics, studies, and surveys relevant to your audience and industry.

Consider asking for input and feedback from your followers or hosting Q&A sessions or polls to gather insights and ideas. Talk with your followers and use them to source ideas for content that matters to them and how you can offer fresh content.

It’s important to create content that’s optimized to perform on each platform or channel.  For example, master short form video for Tik Tok and Instagram Reels, write blogs for your website, and create easy to digest graphics for LinkedIn, Instagram and Facebook.

By creating content specifically for each platform, you’ll keep the algorithms happy, your content will be more highly featured, and your audience can easily take in your content.

Social media users spend a few seconds looking at posts and only engage further if it's relevant or piques their interest.  To capture and keep their interest, keep your posts short and to the point. Use catchy headlines and fun catchphrases to make your content inviting and easy to spot

Visual tools like images and videos are more likely to grab a user's attention. You can make your content easy to digest and engage with by using creative thumbnails, interesting intros, and other visual features.

Actionable content motivates your audience to act.  This Call to Action can be an offer to subscribe, a request to like or share, or a product offer.  Regardless of what you choose, the Call to Action should be directly users to further engage with you and your brand.

You should know what you want to achieve with your social media activity to curate actionable content. Do you want to drive traffic to your website, generate leads, or increase brand awareness? Once you outline your goals, you can create tailored content to achieve them and target areas you feel can increase your user engagement.

Actionable content resonates with your audience and encourages them to take action. You need to understand who they are and what they care about. Conduct polls, evaluate your audience's comments and feedback, and use social media analytics tools to learn more about their interests and preferences.

A call to action (CTA) is a phrase or button that nudges your audience to take a specific action. Highly effective CTAs include:

A CTA helps guide your audience and clarifies what action they can take after engaging with your social media post.

Your audience is actively scrolling through your feed at peak hours, so you should time your postings with these periods. Schedule your posting to increase user engagement and let the numbers roll in.

Consistency is an understated rule of social media. Accounts with the largest followings on TikTok, Youtube, and Instagram have built their fanbase over several years. Brands that upload new content consistently also have access to more lucrative opportunities.

It is essential to have a schedule of upcoming content and create new ideas with the future in mind. By posting regularly, you'll be able to build a loyal following and establish your brand as an authority in your industry.

Whether you're looking to market your services, drive traffic to your website, or generate leads, social media can be invaluable for reaching and engaging with your target audience.

Focusing on the vital aspects of social media by creating valuable, consumable, and actionable content can give you a competitive edge and make social media work for you.

Ready to take your social media to the next level? Talk to one of our content marketing experts today.